PRIVACY POLICY

Lighty Construction & Roofing

lightyroofing.com

1. Introduction

Lighty Construction & Roofing (“Lighty Roofing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit lightyroofing.com (the “Site”), how we use that information, who we share it with, and the choices you have regarding your data.

By using our Site or submitting information to us through our forms, phone numbers, or email addresses, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

We collect information in three ways: (a) information you provide directly, (b) information collected automatically through technology, and (c) information from third-party services that integrate with our Site.

A. Information You Provide Directly

When you fill out a contact form, request a quote, schedule a roof inspection, or otherwise communicate with us, you may provide:

• Name
• Email address
• Phone number
• Business or property name
• Property address or general location
• Project details, including roof type, size, condition, and your service needs
• Photos, documents, or other materials you choose to upload or share
• Any other information you voluntarily include in your message

B. Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location (city/region level)
• Browser type, operating system, and device type (desktop, tablet, mobile)
• Pages viewed, time spent on each page, and links clicked
• Referring website or search engine that brought you to the Site
• Date and time of your visit
• Search terms used within the Site, if any

C. Phone Call Information

We use call-tracking technology to measure the effectiveness of our advertising. When you call a phone number displayed on our Site, our service provider may capture your phone number, the date and duration of the call, and the marketing source that referred you to that number. Calls may also be recorded for quality assurance and training purposes; if a call is recorded, you will be notified at the start of the call.

3. Cookies and Tracking Technologies

Our Site uses cookies, pixels, tags, and similar technologies to recognize your device, remember your preferences, analyze how visitors use the Site, and measure the performance of our marketing campaigns. Cookies are small text files stored on your device by your browser.

The categories of cookies and tracking technologies we use include:

• Strictly Necessary Cookies — required for the Site to function (e.g., load balancing, security).
• Performance and Analytics Cookies — collect aggregated information about how visitors use the Site, such as which pages are most popular.
• Marketing and Advertising Cookies — used by us and our advertising partners to deliver relevant ads, measure ad performance, and retarget visitors who have shown interest in our services.
• Functionality Cookies — remember choices you make on the Site to provide a more personalized experience.

You can control or disable cookies through your browser settings. Disabling cookies may affect Site functionality and your overall experience. To opt out of cookie-based advertising from many participating companies, visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

4. Third-Party Services and Analytics

We use the following types of third-party services that may collect or process information about your visit:

• Google Analytics — to measure Site traffic and user behavior. Google may use this data subject to its own privacy policy at policies.google.com/privacy.
• Google Ads and Google Tag Manager — to deliver and measure the performance of our paid search advertising and to enable remarketing.
• Call-tracking software (such as CallRail) — to display dynamic phone numbers and attribute calls to specific marketing sources.
• Social media platforms — embedded buttons, widgets, or pixels from platforms such as Facebook, LinkedIn, and YouTube may collect information about your visit.
• Hosting, security, email, and CRM providers — to operate the Site, secure it from threats, and respond to your inquiries.

These third parties operate under their own privacy policies. We encourage you to review their policies to understand how they handle your information.

5. How We Use Your Information

We use the information we collect for the following purposes:

• Respond to your inquiries, quote requests, and inspection requests
• Schedule and deliver commercial roofing services
• Communicate with you about projects, scheduling, invoicing, and follow-up
• Send you marketing communications about our services (where permitted by law and subject to your right to opt out)
• Improve the content, performance, and usability of our Site
• Measure and optimize the performance of our advertising campaigns
• Detect, investigate, and prevent fraud, abuse, or security incidents
• Comply with legal obligations, court orders, and lawful requests from government authorities

6. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service Providers — companies that help us operate our business, such as hosting providers, analytics platforms, call-tracking providers, email and CRM platforms, and marketing agencies. These providers are contractually required to handle your information only as needed to perform services for us.
• Subcontractors and Suppliers — when necessary to fulfill a project (e.g., material suppliers, equipment rental), and only the information required for that purpose.
• Professional Advisors — accountants, attorneys, insurers, and similar advisors when reasonably necessary.
• Legal and Safety Reasons — when we believe disclosure is necessary to comply with applicable law, enforce our agreements, respond to lawful requests, or protect the rights, property, or safety of Lighty Roofing, our customers, or others.
• Business Transfers — in connection with a merger, acquisition, financing, reorganization, or sale of assets, in which case information may be transferred as part of that transaction.

7. Data Retention

We retain personal information only for as long as needed for the purposes described in this Policy, to comply with our legal and accounting obligations, to resolve disputes, and to enforce our agreements. Inquiry and form-fill data is typically retained for the duration of our customer relationship and for a reasonable period thereafter consistent with our records-retention practices.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of any information you transmit to us, and you do so at your own risk.

9. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of marketing communications at any time (by clicking “unsubscribe” in any marketing email or by contacting us using the information below)
• The right to opt out of the sale or sharing of personal information (we do not sell your personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the contact information at the end of this Policy. We will respond to verifiable requests as required by applicable law. You may need to provide additional information so we can verify your identity before fulfilling your request.

10. “Do Not Track” Signals

Some browsers offer a “Do Not Track” (DNT) setting. Because there is no industry-wide standard for interpreting DNT signals, our Site does not currently respond to DNT signals. You can still manage your cookie and advertising preferences using the methods described in Section 3.

11. Children’s Privacy

Our Site is intended for businesses and adult property owners and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can promptly delete it.

12. Third-Party Websites

Our Site may contain links to third-party websites that we do not control. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will revise the “Last Updated” date at the top of this Policy and, where appropriate, provide additional notice. Your continued use of the Site after the effective date of any updated Policy constitutes your acceptance of the updated terms.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Lighty Construction & Roofing

Edmond, Oklahoma

Website: lightyroofing.com

Phone: 405.831.6874

Email:

Mailing Address: PO Box 2792, Edmond, OK 73083

This Privacy Policy is provided as a content template. Lighty Construction & Roofing should review with legal counsel before publication to ensure compliance with all applicable federal, state, and local privacy laws (including, where applicable, the CCPA/CPRA, GDPR, and any state-specific requirements).